Accelerating Market-Driven Innovations

The Consumer Product industry is a highly competitive global marketplace. Companies in this industry need to deliver the right high quality products to the market, at the right time and at the right price while maintaining profit margins.

To be competitive in the market, consumer product companies must implement proven work processes and information technology to:

- Track traceability to materials
- Comply with regulatory requirements
- Feed the pipeline with new ideas
- Define new concepts efficiently
- Design, develop and test new products quickly
- Design packaging with high consumer appeal
- Determine product and manufacturing processes and costs
- Eliminate ideas that are not going to meet market need or cost market position
- Source direct materials and manage suppliers
- Move products that have a high probability of success into volume production
- Ready distribution, support and marketing for volume sales

Today's leading consumer product companies, such as Johnson & Johnson, Procter & Gamble and Trek are using PLM solutions to:

- Develop new products
- Extend existing products
- Bring in new organisations to expand a product portfolio
- Introduce products into new markets
- Manage intellectual property